Many of us in the fields of marketing and communications disciplines grew up in agencies with beautiful, creative offices, collaborative spaces, nice views, fancy conference rooms, professional ...

Artificial intelligence’s ability to speed up mundane tasks, bring ideas to life faster and drive down costs is a dream for advertisers under pressure to save money while producing exponential pieces ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Modeling agencies are having their share of problems as they cope with the repercussions of the coronavirus pandemic. Like most industries, their challenges range from slow payments to layoffs to ...

When a founder opens the monthly deliverables from their PR agency. Forty slides of impressions, share of voice, and sen ...

The business world has had it with creative agencies. Traditional creative agencies, anyway. For decades, recruiting an agency to launch a campaign or help with social media wasn’t just a task it was ...

Modeling is one of the most glamorous industries in the world. Unfortunately, the potential for exploitation is enormous. Modeling agencies are unlicensed, and while many are ethical and caring, some ...

Eighteen years ago, I launched my own marketing consulting practice. A former big-brand client, I reflected on the traditional agency and built my company around all my pain points. I created a remote ...

The body positivity and body neutrality movements have meant an increase in visibility for people of all shapes and sizes—including those in larger bodies. Today, the industry is more diverse than ...