Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches. Google is experimenting with video ads inside the local pack, signaling a ...

One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much ...

Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...

NEW YORK—In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have released a study that highlights innovations ...

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...

Great advertising moves people. It shapes perceptions, fuels brand affinity, and drives real business outcomes. Yet TV and digital video advertising have long suffered from a glaring divide. Premium ...

BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...