As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life sciences acknowledge that the industry must adapt to some permanent shifts. Mert Yentur looks at what ...

Developing sales talent in a hybrid or remote environment often takes more structure and intention than it does in a ...

The demise of the pharmaceutical sales representative has been greatly exaggerated over the years. But in the wake of the COVID-19 pandemic, there is an even greater need to re-examine the rep's role.

B2B SaaS marketing in 2026 has become a discipline distinct from generalist B2B marketing. Three forces have driven the ...

I'll never forget the deal we lost. We had a component that was technically superior in every way. The lead engineer at the Original Equipment Manufacturer (OEM), our champion, was thrilled. We spent ...

Key tips for holding an offsite event on a beach, including logistics, permits, F&B and accessibility considerations.

The B2B Forum Program is out! Inspirational keynotes. Insightful speakers. Career-boosting sessions and workshops. Is this the best program from the last 20 years of #MPB2B? You tell us. See what's ...

Flexible jobs are empowering, convenient and ideal for many older workers. Here's where to find opportunities.

Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the right CRM for your business based on our in-depth ...

Consumers want results—not sympathy. by Matthew Dixon, Lara Ponomareff, Scott Turner and Rick DeLisi Think about the last time you flew. When you checked in, did you use a self-service option—like the ...

Building a consistent B2B pipeline is harder than it looks. You have a strong offer, a defined target market, and a sales ...