The timeless marketing principles of the 4Ps—product, price, place, and promotion—alongside segmentation, targeting, and positioning (STP) are evolving rapidly in the age of AI. While the core ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps.

Is a lack of oversight over the 4ps – beyond just promotion – holding back marketers’ careers? Only a third (34.1%) of the more than 3,500 marketers responding to Marketing Week’s 2025 Career & Salary ...