Young people are constantly editing themselves online, trimming anything that might come off as embarrassing. It's shaping ...

"The excitement around Parke reflects how this generation engages with fashion today," a spokesperson for Target told Yahoo.

Originally from the song "Doot Doot" by Skrilla, the song has taken a new life of its own. It terrorizes grade schools across the country, coming to life any time anyone says the numbers 6 or 7. After ...

A new report from research and analytics company The Harris Poll reveals that an increase in advertising and influencer culture, privacy concerns, and other factors are beginning to impact loyalty ...

It started, as most cultural alarms do, on TikTok itself. Earlier this year, a wave of young users began flooding their For You Pages with a simple, mournful question that was dubbed “the great meme ...

In boardrooms across Ghana and beyond, a familiar concern is quietly gaining ground: “How do we manage Gen Zs?” It is a ...

TikTok still dominates Gen Z culture, but users say they miss the early days of the platform. TikTok doesn't feel the same anymore, and Gen Z knows it: Compared to a year ago, 43% say TikTok feels ...

Is Gen Z finally logging off? Over the past few years, several studies have confirmed that Gen Z consumes more social media ...

A survey of Gen Z students showed many searched TikTok for scholarships. It led them to new opportunities—but also misinformation.

TikTok may be a go to site for videos of fun-loving furry dogs, the low down on edgy fashion trends, and even when looking ...