Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing ...

Through this data integration, Nielsen and Triton Digital are providing enhanced visibility, accessibility and utility of ...

Available for current Nielsen ONE Ads customers, this new capability predicts sales lift and incremental revenue for a given ...

Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across generations based on ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Supporting the growth of new and disruptive businesses. Innovation fuels success. Powerful data fuels emerging technology. That’s why Nielsen invests in and helps launch early-stage startups ...

Big data keeps making headlines, but what is it exactly, and why is it both a gift and potential impediment to accurate audience measurement? We dig into the pros and cons of big data and the ways to ...

Cricket, a sport often associated with Commonwealth nations, is experiencing a remarkable surge in global appeal. 1 While its traditional strongholds remain undeniable, the sport is attracting new ...

Coming to a TV station near you: your favorite local sports team. As the television landscape evolves, access to local sports is changing—and the price point for some fans couldn’t be better: free.

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Jointly undertaking initiatives that serve the growth and maturation of the Polish advertising industry. Promoting Innovation: Championing forward-thinking solutions in the areas of media research and ...