Last year, the Ohio Chamber of Commerce embarked on a major project — creating a new image or brand. We’ve always been the voice of business in Ohio, but no one had ever stepped back and asked, “What ...

Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, ...

Launching a branding project in any organization often involves a lot of internal push and pull. We’ve worked with a broad variety of clients at Wunderdogs—from seed-level startups to corporate teams ...

A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. To ...

In part three of our series on employer branding, Elizabeth Harr explains the five steps you should take to build and launch the employer brand strategy that works for your company. I’ve already ...

DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...