Strong academic arguments don’t just happen—they’re built with structure, credible evidence, and clear formatting. From Toulmin’s logical precision to Rogerian empathy, knowing how to organize your ...

Across all industries and applications, effective writing shares key commonalities like clarity and connection. Writers seek to share powerful insights with audiences but can only do so by fully ...

We have an epidemic. The virus is known to travel on paper and transmit over the keyboard: it jumps from old lawyer to young lawyer, preys on the inexperienced and insecure lawyer, and thrives in the ...

In the current political climate, it can be hard to find any consensus around hot-button issues, like abortion and climate change. Many of us can be pretty rigid in our thinking and in our ...

Jean and Carl share top tips for creative and persuasive writing, from crafting opening lines to planning story structure and using sentence variety for impact. Show more Jean and Carl guide you ...

Twenty years ago, when I started my career as an ESL teacher in Houston, Texas, I remember the struggles of teaching persuasive writing to English learners. I had students who were bright, ...

Adverbs were invented to serve other words and phrases, like Robin to Batman, literary sidekick to superhero, offering color and commentary about verbs and adjectives. They come in at least five ...

Close reading isn’t just for literature lovers—it’s a core skill for building strong, evidence-based arguments. By slowing down, noticing details, and questioning assumptions, you can uncover deeper ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...