The Instagram Reels-like Spotlight feed has been renamed to ‘Reals’ — for today, at least. It’s April Fools’ Day, and Snap is ...

Snapchat has reaffirmed its focus on authentic, user-generated content on Spotlight following an April Fools’ prank. The ...

The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

In March 2026, a federal lawsuit and a new European Commission investigation accused Snap and other platforms of unsafe ...

Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the ...

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...

Many creators focus on more mainstream platforms like Instagram or YouTube when it comes to monetizing; by doing this, they are missing out on the many under-the-radar opportunities for making money ...

Snapchat introduces new ad options like Total Snap Takeovers to help brands increase visibility and reach across the app.

Snapchat is rebranding its Spotlight feature to "Reals," though some are speculating it might be an elaborate April Fools' prank.

Creating a public profile on Snapchat is great for showcasing your skills, business, or creative work. Just tap your profile icon, choose “Create a Public Profile,” and follow the steps. Once set up, ...

The social media platform will release its popular year-in-review feature later this month. Here’s everything to know. At the end of the year, several tech platforms release “year in review” features ...