Using the color red to represent financial data influences individuals' risk preferences, suggesting it deserves careful consideration when it's to be used on financial platforms, such as brokerage ...

Genetics influences everything from eye color to cancer risk. So how does our genetics impact our behavior? Baylor College of Medicine will host an Evenings with Genetics virtual seminar to address ...

Some schools in New York have been painting the interior walls bright colors for about 10 years. They say it decreases the dropout rate and discipline problems and increases attendance. What effect do ...

The phrase "to see red" means to become angry. But for investors, seeing red takes on a whole different meaning. That's the premise behind a new article by William Bazley, assistant professor of ...