AdExchanger

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

Basis Releases Agentic AI Solution for Faster Omnichannel Media Strategy, Planning and Activation

Basis ( the leading intelligent operating system for autonomous advertising, today announced an agentic AI solution that transforms campaign briefs into strategies and media plans that integrate ...
AOL

AI startup Basis raises $34 million for accounting automation 'agent'

(Reuters) - Artificial intelligence startup Basis has raised $34 million in a Series A funding round for its AI-powered accounting automation product, the company said on Tuesday. The round was led by ...
AOL

AI accounting startup Basis raises $100 million at $1.15 billion valuation

Feb 24 (Reuters) - AI accounting startup Basis has raised $100 million in a Series B round valuing the ‌company at $1.15 billion, as investors pour money into agentic ‌AI systems designed to operate ...
MarketWatch

Basis Technologies' AI Drives 5x Advertising Performance Increase for Agencies

SmartBid Feature on Basis Ad Automation Platform Boosted Campaign and Team Effectiveness for Basis Agency Customer Hart CHICAGO, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com ...
Morningstar

Basis Global and AnswerRocket Launch Strategic Partnership to Redefine Market Research in the Age of AI

First initiative transforms traditional brand tracking, leveraging AI to exhaustively analyze the full dataset, testing every hypothesis and verifying every insight for accuracy Clients receive richer ...